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On the heels of the brand work for The Ritz-Carlton Rewards, I was asked to continue and expand the brand expression through The Ritz-Carlton Rewards Credit Card. This included the visual expression (photography, design, color and typography) as well as the verbal voice. The pieces included extended to The Ritz-Carlton Rewards Credit Card direct mail, email and web placement design (for acquisition as well as retention), in addition to the Welcome Kit (brochure, box, welcome letter) for new Cardmembers,