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The objective for the Marriott Rewards Fall MegaBonus campaign was to show members that with Marriott Rewards points, their dream vacations were attainable. I developed a concept titled, "Within Your Reach" to tell a visual story using travel photography and forced perspective to make an abstract concept feel literal. This campaign was the first to use social media to engage their target audience by featuring this innovative photography execution with an integrated Facebook photography contest that garnered an extraordinary 25.53% engagement rate on Facebook.