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Marriott Rewards offers the bi-annual global promotion MegaBonus to excite and incentivize members to travel. I developed the concept of "Picture This," which featured whimsical illustrations over photographs of everyday experiences to let the Marriott Rewards member fantasize about the multitude of uses for their loyalty points when traveling with Marriott. This concept was pulled through print pieces and online ads, as well as an interactive website where members could overlay custom illustrations onto their own images and share through personal social media accounts to show their "rewarding reality" with Marriott Rewards.