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Building off the brand development executed for The Ritz-Carlton brand, I was asked to pull through a new visual and verbal system for The Ritz-Carlton Rewards as well. This process included logo development, photography strategy, and typography and design standards. In addition to the visual expression, I also partnered with a writer to develop the verbal voice and copy guidelines.
In conjunction with the brand voice, I used the standards developed as a proof of concept through the various levels of the member program. This entailed the execution of the brand through Elite Rewards Member Kits, including Brochures, Carriers, Member Cards and letters.